1973 – Morton &
Associates
A.L. “Tot” Morton
founded our agency in the basement of his home.
An advertising sales director for a national poultry
publication, Morton set up shop using all the
knowledge and contacts gathered in his 13 years
in the poultry industry. Morton’s innate
talent for developing savvy marketing strategies
formed the foundation of a small, but very successful,
business-to-business advertising agency.
1994 – Morton Vardeman & Associates
By 1994, Morton & Associates
had grown to five associates, client billings
had doubled, and the agency had carved a niche
as a leading business-to-business agency specializing
in poultry, agrimarketing and utilities. Bucking
a trend for most ad agencies, Morton & Associates
still retained many of its original clients from
the early 1970s. No single agency in the country
placed more poultry advertising in trade-journal
media than Morton & Associates.
John Vardeman, a former Atlanta Journal-Constitution
bureau chief and national desk editor, joined
the agency as a partner. He brought with him the
vision for strong public relations, strategic
marketing, and regional business development.
The firm’s name changed to Morton Vardeman
& Associates.
1999 – Morton Vardeman
& Carlson
On the brink of a new century,
the agency’s longtime creative director,
Tina Carlson, was promoted to executive vice president
and named a partner. Carlson’s name became
the newest “suffix” to join the characteristic
green ampersand of the agency’s logo.
Morton had since retired but the agency was still
going strong with 10 members, all with heavy-hitting
experience and serious qualifications to offer
clients. Well into its third decade, the agency
had grown to become Northeast Georgia’s
largest advertising and public relations agency,
serving a broad range of regional, national and
international accounts.
Today – Morton Vardeman & Carlson
Today, client relationships and
client focus remain at the heart of Morton Vardeman
& Carlson, an agency that continues to define
success in terms of the trust we earn and the
joy we take in every client’s individual
growth.
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